Kathy Sobus

As the Senior Director of Customer Experience Strategy for ConvergeOne, Kathy Sobus leads a team with extensive experience in the contact center business and drives strategic alliances and partnerships with various vendors and providers. She is an expert in the area of customer experience and helps clients enhance their contact centers to more effectively respond to their customers’ ever-changing needs.

 

Recent Posts

Are You Ready for Connected Devices?

Posted on May 17, 2022 by Kathy Sobus

Products, goods, and services: Do you have anything in those categories that can be connected to the internet? That send signals? That provide information? If so, read on. If not… well, you should still read on, because this will likely impact you soon. There’s no sigh of relief here.

Read More

Prepare and Create Data to Support Customer Self-Service

Posted on April 19, 2022 by Kathy Sobus

Preparing and creating as much data as you can will help you build for the future and support more self-service efforts.

Read More

Don’t be Afraid of Intelligent Virtual Assistants and the Help They Bring

Posted on March 22, 2022 by Kathy Sobus

Virtual assistants can offer an incredible amount of help to your customer care organization. Before we jump into that, let’s start by focusing on what a Virtual Assistant is—or better yet, an Intelligent Virtual Assistant.

Read More

Modernize Your Customer Experience with Self-Service

Posted on February 22, 2022 by Kathy Sobus

In my last blog post, I advocated for beginning your customer experience modernization journey by consulting with IT. My next piece of advice centers around what the end goal of your modernization efforts should be: allowing your customers more access to self-service—and I mean good self-service.

Read More

The Time is Now: Modernize Your Customer Experience

Posted on February 1, 2022 by Kathy Sobus

Do you feel like you’re working on antiquated equipment? Are your customers demanding that you do something different to improve their experiences? If so, it’s time for your customer care organization to modernize—but what does that mean, exactly, and how can you best position yourself and your organization for success?

Read More

Five Items to Consider for Modernization

Posted on August 17, 2021 by Kathy Sobus

Modernization: The concept isn’t new, but the form factor may be. This is due in most part to the consumption models of cloud, SaaS, and hybrid offers that are now available. Modernization has taken many shapes over the past 20 years because of the technologies that are available at any given time.

Read More

Has Your Patient Experience Evolved in the Past Year?

Posted on June 29, 2021 by Kathy Sobus

Healthcare: If any industry or vertical landed on the map more than ever this past year, it was healthcare. We’ve talked to more healthcare customers than any other vertical during this time, and it makes sense why: healthcare has touched all of us in some way or another this past year. Whether someone has been ill, needed checkups, or is now getting vaccinated, it has or will touch all of us.

Read More

The Winning Combination for Customer Care Success

Posted on April 20, 2021 by Kathy Sobus

Harvard Business Review published an article on “Reinventing Customer Service,” and I believe they—and one of our customers—are onto something.

Read More

What Does a One-Stop Shop Mean to You?

Posted on September 29, 2020 by Kathy Sobus

What does it mean to do business with a one-stop shop—does it mean working with only one vendor? Does it mean working mostly with one vendor and using a few other third-party applications? Does it mean being free from the restriction of any particular vendor?

Read More

Is it Time to Fail Fast or Time to Plan?

Posted on June 16, 2020 by Kathy Sobus

Pandemic this, COVID that… enough already, right? The situation was supposed to be temporary, but is it really? Many organizations I’m working with now are in a planning phase, and they aren’t planning for everyone to return to the office.

Read More