The position of healthcare providers and their interactions with patients throughout the patient care journey are evolving rapidly. Technology-savvy consumers accustomed to self-service and digital interactions expect healthcare providers to supply easily accessible, interactive patient services 24/7/365. The increasingly complex healthcare provider landscape is compounding the problem as medical facilities look for new ways to attract and support patients and to drive efficiencies and revenue in areas such as patient scheduling, referrals, wellness management, and payments.
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