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Luis Berlanga


 

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The Versatility of Video: 4 Unexpected Ways Video Helps Your Business

Posted on February 5, 2019 by Luis Berlanga

In recent years, consumers have increased their engagement with video. HubSpot found that the average user watches 1.5 hours of video content a day, with 15% of users watches more than 3 hours of video daily. Even more staggering, Cisco predicts that by 2021, video will account for 82% of total consumer Internet traffic. The bottom line is that your customers, prospects, and employees are spending a great deal of time interacting with video. This presents you with an opportunity to meet them where they’re already at and delight them with a multitude of video experiences.

Video has the potential to become a prominent tool for your business. Below are four ways you can use video to bolster your business – and they may not be what you’d expect.

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